POWERGROUP, a boutique consulting firm, was spun off in 2004
from TBWA, Omnicom Group, New York (revenue 15 bn, 79,500 employees).

POWERGROUP is led by Honorary Consul Dr. Pantelis Christian Poetis
and responsible for market intelligence, market entry and
market expansion in more than 70 countries and the developer of a
unique strategic approach for each international customer through
Business Design Thinking, the knowledge-based strategic planning and
empowering of companies, brands and products.

Patricia Poetis, Co-Founder and CCO of the POWERGROUP, is responsible
for strategy application and visualisation. Her creativity has been trained
for 20 years in the fashion design industry and her eyes always spot the
latest trends. She ensures that the strategies become alive, tangible and
understandable for the consumer and therefore paves the way for market
entries into new, untouched markets.

POWERGROUP is exclusively concerned with the difficult and tricky cases
that have already been abandoned by everyone else.
Just as described by Albert Einstein: “A really good idea can be recognized
by the fact that their realization seemed excluded from the outset.“